▲ The “2026 Taichung Good Gifts Product Fair” makes its debut at Top City Taichung on July 16. (Photo by reporter Yu Chiung-Hua)
Reporter Yu Chiung-Hua / Taichung
The “2026 Taichung Good Gifts Product Fair”, jointly organized by the Taichung Industrial Development and Investment Promotion Committee, the Taichung Souvenir Association, and Far Eastern Department Stores, officially debuted at Top City Taichung on July 16. The event brings together 32 brands recognized with the Taichung Top 10 Souvenirs and Taichung Good Gifts labels, offering everything from century-old pastries and local delicacies to specialty beverages and cultural and lifestyle products. Visitors can experience Taichung’s craftsmanship, flavors, and urban charm all in one place without having to travel throughout the city.
On the opening day, Taichung Deputy Mayor Cheng Chao-Hsin and Secretary-General Chen Hsueh-Sheng of the Taichung Industrial Development and Investment Promotion Committee, along with other representatives, toured the exhibition, visiting booths and sampling featured products to mark the official launch of the event.
Cheng stated that all participating brands had distinguished themselves from among many outstanding local businesses. Whether preserving century-old pastry-making traditions, creating innovative foods with local ingredients, or developing cultural products that combine lifestyle aesthetics with sustainability concepts, the exhibitors fully demonstrate the diverse achievements of Taichung’s industries and allow consumers to experience the most representative “Taste of Taichung” in one location.
Chen Hsueh-Sheng, Secretary-General of the Taichung Industrial Development and Investment Promotion Committee, said that the committee has actively helped local brands expand their markets and increase brand visibility in recent years. This marks the first collaboration with Far Eastern Department Stores to bring local souvenir products into a major department store channel, not only increasing brand exposure but also enabling participating businesses to reach more corporate buyers and consumer groups.
With the event coinciding with summer vacation crowds as well as the Father’s Day and Mid-Autumn Festival gift-giving seasons, the exhibition also helps brands prepare early for seasonal demand and expand business opportunities.
Wang Hsiao-Wei, Chairperson of the Taichung Souvenir Association, pointed out that “Taichung Good Gifts” represent more than just souvenirs. They are also a reflection of local culture and the city’s identity. Through the department store exhibition platform, she hopes more people will discover the craftsmanship and stories behind Taichung brands while creating additional opportunities for local businesses to collaborate and expand into new markets.
Chen Yu-Jen, Vice President of Merchandise Division II at Far Eastern Department Stores, stated that department stores are not only shopping spaces but also platforms where local brands can connect with consumers. Through exhibition and sales activities, visitors can learn more about the stories behind each product while shopping.
Far Eastern Department Stores also plans to continue working with the city government to bring “Taichung Good Gifts” to Taipei, Kaohsiung, Hualien, and other cities, further expanding the influence and visibility of local brands.
The product fair features 32 distinctive brands, ranging from classic Taichung flavors to stylish lifestyle products, presenting the unique specialties of Taichung’s mountain, coastal, suburban, and urban districts.
In addition to early-bird promotions for Father’s Day and the Mid-Autumn Festival, the event also offers a “Surprise Lucky Draw with Qualifying Purchase”. Customers who meet the spending requirement can enter the daily prize draw, with 30 gifts available each day.
Weekend activities also include “Old Socks, New Life” parent-child workshops, hand-painted tung blossom soap making, and afternoon tea tasting experiences, providing visitors with additional opportunities to engage with Taichung’s local creativity and culture.
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▲ The exhibition brings together century-old pastries, specialty foods, beverages, and cultural lifestyle brands, allowing visitors to shop for Taichung Good Gifts all in one place. (Photo by reporter Yu Chiung-Hua)
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