2026-07-16 21:45 Economic Daily News / Reporter Sung Chien-Sheng / Taichung Live Report
Shop for the most authentic local souvenirs all in one place! Jointly organized by the Taichung Industrial Development and Investment Promotion Committee, the Taichung Souvenir Association, and Far Eastern Department Stores, the “2026 Taichung Good Gifts Product Fair” makes its first major appearance at Top City Taichung from July 16 to 29, aiming to capture strong summer shopping demand.
The exhibition features everything from popular pastries and authentic local cuisine to specialty beverages and stylish cultural and lifestyle products. With Father’s Day promotions and early-bird Mid-Autumn Festival offers, along with a “Surprise Lucky Draw with Qualifying Purchase” and a variety of hands-on workshops, visitors from across Taiwan are invited to enjoy distinctive local gifts throughout the summer vacation.
On the opening day, Secretary-General Chen Hsueh-Sheng of the Taichung Industrial Development and Investment Promotion Committee accompanied Deputy Mayor Cheng Chao-Hsin and other representatives on a tour of the booths, where they sampled featured local products.
Cheng stated that the fair brings together 32 leading brands recognized with the Taichung Top 10 Souvenirs and Taichung Good Gifts labels, allowing visitors to experience the best of Taichung in one place without having to travel throughout the city.
The participating brands have been carefully selected from among many outstanding local businesses. Whether preserving century-old traditional pastry-making techniques, developing innovative products using local ingredients, or creating lifestyle goods that combine aesthetics with sustainability, the exhibitors collectively showcase the diversity and vibrant energy of Taichung’s industries.
Chen Hsueh-Sheng said that the committee has continued to help quality local brands expand distribution channels and increase brand visibility in recent years. This marks the first collaboration with the Far Eastern Department Stores system, bringing distinctive local souvenir products directly into a premium department store environment.
This initiative not only gives participating businesses opportunities to reach more consumers and corporate purchasing clients, but also aims to help brands secure an early position in the seasonal gift market by capitalizing on peak summer vacation traffic and demand for Father’s Day and Mid-Autumn Festival gifts.
Chen emphasized that the committee continues to follow its promotional strategy of “Going Beyond Taichung and Deepening Market Presence Across Taiwan”, leading quality local brands to participate in major exhibitions and sales events around the country and positioning “Taichung Good Gifts” as a preferred choice for both gifting and personal enjoyment.
Wang Hsiao-Wei, Chairperson of the Taichung Souvenir Association, stated that “Taichung Good Gifts” are more than just souvenirs; they are also important ambassadors for the city’s image and local values.
She expressed appreciation to the Taichung Industrial Development and Investment Promotion Committee for organizing the product fair and said she hopes the department store platform will allow more consumers to discover local brands at close range, experience their craftsmanship and product appeal, and create more opportunities for local businesses to collaborate and expand into new markets.
Wang added that the association will continue integrating diversified sales channels, including department store pop-up events, to help members strengthen brand competitiveness and showcase the industry’s continuous momentum for innovation.
Chen Yu-Jen, Vice President of Merchandise Division II at Far Eastern Department Stores, said he hopes the department store platform can serve as a bridge between local brands and consumers. While enjoying a convenient and enjoyable shopping experience, visitors can also gain a deeper understanding of the stories behind Taichung brands, helping stimulate the local economy and urban consumption.
Far Eastern Department Stores will also work with the city government and local businesses to launch the “Good Gifts Express” from Taichung to Taipei, Kaohsiung, Hualien, and other destinations, using department store channels to bring Taichung brands to consumers across Taiwan.
The product fair features a strong lineup of 32 representative brands. These include Chen Yun Pao Chuan, which carries on a century-old pastry tradition; Travel Bakery, popular among younger consumers; Master A-Jing’s Cuisine, which showcases Taiwanese food culture; as well as Shibazi Meat, Peng Pei Black & White Fungus Drinks, Smile Angel Bakery, and other recent first-prize winners of the Taichung Top 10 Souvenirs awards.
Other popular local brands include Chen Shih-Cheng Meat Shop, Hope Mung Bean Soup, Spicy Bean Bro, PINTURE Vinegar, and Moose Poet. Lifestyle and cultural brands such as sNug and Wooden Pen House also participate in the event. The exhibition spans everything from classic Taichung flavors to practical, design-oriented products, fully presenting the diverse specialties and artisan stories of Taichung’s mountain, coastal, suburban, and urban districts.
To thank consumers for their support, the event has introduced a series of special promotional activities. The “Surprise Lucky Draw with Qualifying Purchase” gives customers who meet the spending requirement a chance to enter a prize draw, with 30 gifts available each day. Lucky visitors may take home specially selected gifts free of charge.
In addition, several stage-based interactive activities are scheduled during the exhibition weekends, including the educational “Old Socks, New Life” parent-child workshop, the visually appealing hand-painted tung blossom soap workshop, and refined afternoon tea tasting experiences.
While shopping for Father’s Day and Mid-Autumn Festival gifts, visitors can also take part in hands-on activities and experience the creativity, warmth, and lifestyle aesthetics behind quality local brands.
The “2026 Taichung Good Gifts Product Fair” is being held from now through July 29 in front of the Customer Service Center on the 10th floor of the South Building at Top City Taichung. The Taichung Industrial Development and Investment Promotion Committee warmly invites visitors from across Taiwan to take advantage of this limited-time summer event and experience the craftsmanship and urban charm of Taichung through both sight and taste.
Guests attending today’s opening event included Huang Li-Jung, Section Chief of the Economic Development Bureau; Wu Tsung-Lin, Section Chief of the Tourism and Travel Bureau; Lan Cho-Cheng, Store Manager of Far Eastern Department Stores Taichung; Huang Yu-Chia, Chief of Laiwang Village in the North District; and Su Kuan-Lin, Secretary-General of the Taichung Hot Spring Tourism Association.
Representatives of Legislative Yuan Vice President Johnny Chiang, Legislator Yang Chiung-Ying, and Taichung City Councilor Lin Pei-Han also attended to offer their congratulations.
The product fair brings together 32 leading brands recognized with the Taichung Top 10 Souvenirs and Taichung Good Gifts labels, allowing visitors to experience the best of Taichung all in one place. Photo by reporter Sung Chien-Sheng.
The product fair brings together 32 leading brands recognized with the Taichung Top 10 Souvenirs and Taichung Good Gifts labels, offering visitors a one-stop experience of Taichung’s finest products. Photo by reporter Sung Chien-Sheng.
https://udn.com/news/story/7270/9632834
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