2026-05-23 16:07
United Daily News / Reporter Lai Hsiang-Shan / Nantou Live Report
The “Taichung Top 10 Souvenirs Weekend Pop-Up Market” is being held for two consecutive days, May 23 and 24, at the Nantou Service Area on National Freeway No. 3. A promotional press conference was held today. Photo by reporter Lai Hsiang-Shan.
To promote high-quality Taichung souvenir products, the Taichung Industrial Development and Investment Promotion Committee has joined forces with 25 well-known Taichung souvenir brands to expand into Nantou. The “Taichung Top 10 Souvenirs Pop-Up Market” is being held today and tomorrow at the Nantou Service Area on National Freeway No. 3, with the aim of leveraging weekend traffic and tourism flows to increase brand exposure and further diversify sales channels.
The Taichung Industrial Development and Investment Promotion Committee stated that, in order to introduce more consumers from outside Taichung to the city’s quality local products, it identified freeway service areas as strategic locations because of their heavy traffic and large visitor flows. The committee therefore partnered with the Taichung Souvenir Association, the Freeway Bureau, and Hsin Tung Yang to bring the pop-up market beyond Taichung to the main plaza of the Nantou Service Area on National Freeway No. 3. A promotional press conference was held today.
Wang Wen-Hsing, Deputy Secretary-General of the Taichung Industrial Development and Investment Promotion Committee, said that every region has its own distinctive souvenirs, while Taichung is widely known as the home of pastries and an important hub for a wide range of specialty gifts. The city’s Top 10 Souvenirs have emerged from a highly competitive and commercially vibrant market, earning strong recognition and popularity nationwide. Through city marketing and cross-regional exhibitions, the city hopes to attract even more consumers to visit and spend in Taichung.
Wang Hsiao-Wei, Chairperson of the Taichung Souvenir Association, stated that, in order to build on the results of the Taichung Top 10 Souvenirs selection campaign and help local brands expand into more diverse distribution channels, Nantou was chosen as the first stop of the pop-up market series. Future events are planned for Taichung Top City Department Store and Civic Square. The association is also advancing digital transformation by combining online communities and social media marketing to continuously increase the visibility of Taichung’s specialty gift brands.
The two-day Taichung Top 10 Souvenirs Pop-Up Market brings together 25 distinctive Taichung brands, including Tea Realm Angel, Flair Workshop for the Visually Impaired, and Smile Angel Bakery. The market showcases the diversity and distinctive brand energy of Taichung’s souvenir industry. Visitors can purchase these products directly on-site without having to travel to Taichung, and tasting opportunities are also available so consumers can try the products before making a purchase.
The Taichung Industrial Development and Investment Promotion Committee added that physical exhibition and sales events not only increase brand exposure, but also help generate more orders and create additional opportunities for retail channel partnerships. In the future, the committee will continue planning large-scale sales events in Taichung and other cities and counties, with a particular focus on department stores and venues with strong consumer spending power. It will also assist businesses in expanding their markets and connecting more precisely with global markets as they move toward international development.
The “Taichung Top 10 Souvenirs Weekend Pop-Up Market” runs for two consecutive days, May 23 and 24, at the Nantou Service Area on National Freeway No. 3. Popular souvenir products are available for purchase, and visitors can also enjoy product tastings. Photo by reporter Lai Hsiang-Shan.
The “Taichung Top 10 Souvenirs Weekend Pop-Up Market” is being held for two consecutive days, May 23 and 24, at the Nantou Service Area on National Freeway No. 3. A promotional press conference was held today. Photo by reporter Lai Hsiang-Shan.
The “Taichung Top 10 Souvenirs Weekend Pop-Up Market” runs for two consecutive days, May 23 and 24, at the Nantou Service Area on National Freeway No. 3, featuring a wide selection of popular souvenir products. Photo by reporter Lai Hsiang-Shan.
The “Taichung Top 10 Souvenirs Weekend Pop-Up Market” runs for two consecutive days, May 23 and 24, at the Nantou Service Area on National Freeway No. 3. Popular souvenir products are available for purchase, and visitors can also enjoy tasting experiences. Photo by reporter Lai Hsiang-Shan.
The “Taichung Top 10 Souvenirs Weekend Pop-Up Market” runs for two consecutive days, May 23 and 24, at the Nantou Service Area on National Freeway No. 3. Popular souvenir products are available for purchase, and visitors can also enjoy tasting experiences. Photo by reporter Lai Hsiang-Shan.
The “Taichung Top 10 Souvenirs Weekend Pop-Up Market” runs for two consecutive days, May 23 and 24, at the Nantou Service Area on National Freeway No. 3, featuring popular souvenir products from Taichung. Photo by reporter Lai Hsiang-Shan.
The “Taichung Top 10 Souvenirs Weekend Pop-Up Market” runs for two consecutive days, May 23 and 24, at the Nantou Service Area on National Freeway No. 3, featuring a wide selection of popular Taichung souvenir products. Photo by reporter Lai Hsiang-Shan.
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