2026-07-12 10:59 United Daily News / Reporter Yu Chen-Sheng / Taichung Live Report
Tourism officials and industry representatives from four Central Taiwan cities and counties jointly held a tourism promotion event in South Korea. Photo courtesy of the Taichung Tourism and Travel Bureau.
The number of Korean travelers visiting Taiwan continues to grow. A Central Taiwan tourism delegation jointly formed by Taichung, Changhua, Nantou, and Miaoli launched a two-day tourism promotion event in Seoul’s Hongdae district, South Korea, under the theme “Travel Central Taiwan, Travel Taiwan” and the promotional concept “City Today, Nature Tomorrow.”
Through a dual-track approach combining a B2B tourism presentation and B2C destination marketing activities, the campaign successfully attracted the attention of more than 30,000 people in South Korea.
Chen Mei-Hsiu, Director of the Taichung Tourism and Travel Bureau, stated that the B2B tourism promotion event held on July 10 brought together more than 100 tourism businesses from Taiwan and South Korea. Representatives from the Taipei Mission in Korea, the Taiwan Tourism Administration’s Seoul Office, the Korea Association of Travel Agents (KATA), the Seoul Tourism Organization, the Seoul Culture and Arts Exchange Association, and six airlines — Jin Air, STARLUX Airlines, T’way Air, Tigerair Taiwan, China Airlines, and EVA Air — also attended the event, further strengthening tourism exchange and cooperation between the two sides.
Participating Korean travel operators noted that direct flights between Seoul and Taichung are already available, making it easier to develop Central Taiwan travel products. They also expressed optimism about the market’s future growth potential.
Chen added that the two-day B2C promotion in Hongdae received an enthusiastic response. The event featured a variety of interactive activities, including stamp-collecting games with airline ticket prizes, traditional costume experiences, Atayal weaving workshops, and Taiwanese tea tastings.
These experiences showcased Central Taiwan’s diverse tourism appeal, combining natural scenery, cultural heritage, local cuisine, and immersive cultural experiences, while also matching Korean travelers’ growing preference for in-depth and experiential tourism.
Some Korean visitors at the event shared that they had traveled to Taichung several times before and were especially impressed by the sunset at Gaomei Wetlands, bubble tea, and Taichung’s comfortable climate. Participating in the Hongdae event made them feel as though they were revisiting Central Taiwan. After learning about the convenience of direct flights from Seoul to Taichung, some enthusiastically remarked, “We definitely want to visit Taiwan again!”
Wang Ying-Chi, Director of Changhua County’s Department of City and Tourism Development, said that Changhua has more than 300 years of history and cultural heritage, along with historic sites, distinctive industries, natural ecology, and local cuisine.
Representative attractions include Taiwan’s only operational fan-shaped railway roundhouse, the century-old intangible cultural heritage tradition of oyster harvesting with sea buffalo, and Taiwan’s unique Glass Mazu Temple. Changhua hopes to take advantage of direct international flights through Taichung Airport to attract more Korean travelers to explore the county in greater depth.
Lin Hsiu-Mei, Director of the Nantou County Tourism Department, shared that Nantou has long been cultivating the Korean tourism market. From late last year to early this year, the county promoted the “Nantou Awaits” campaign through large-scale outdoor advertising in Seoul’s prime Myeongdong district, reaching more than ten million people.
This time, Nantou once again joined forces with the other Central Taiwan cities and counties to promote its diverse tourism resources, annual signature events, and sustainable tourism achievements. The delegation also visited local tourism organizations and travel agencies to further deepen partnerships.
Lin Yen-Fu, Director of the Miaoli County Culture and Tourism Bureau, stated that South Korea is an important international tourism market for Taiwan. The joint promotion by the four cities and counties demonstrates the achievements of regional cooperation in Central Taiwan while also highlighting Miaoli’s commitment to sustainable tourism and international market expansion.
Miaoli will continue to enhance its international tourism brand visibility through regional alliances, international exhibitions, and business matchmaking initiatives.
The Taichung Tourism and Travel Bureau stated that the Hongdae campaign attracted a cumulative offline audience of more than 30,000 people. Prior promotional efforts also included large outdoor advertisements in Seoul’s Myeongdong district and feature coverage on Korean television media.
Combined with the four-city physical promotion campaign, these efforts successfully connected Taichung’s urban tourism, Changhua’s cultural heritage and cuisine, Nantou’s natural landscapes, and Miaoli’s railway and hot spring attractions, further strengthening the overall tourism brand image and international visibility of Central Taiwan.
https://udn.com/news/story/7266/9622487
【Gukje News】Taichung, Changhua, Nantou, and Miaoli — Central Taiwan Travel Gains Popularity
【Event Photos】Central Taiwan Tourism Promotion Event in Seoul’s Hongdae District
